THE BEACHGOLD STORY
Beachgold Lifestyle features contemporary resort wear, accessories and homewares born in the archipelago of Indonesia. Beachgold’s rich history expands beyond 25 years of designing, manufacturing and producing contemporary resort wear on the tropical island of Bali. A family owned and operated business came together when founders and sisters Judy Flax and Jan Lovett first visited Bali in the mid 1970s. In awe of the inherent talent and skillset of local garment and textile artisans, the duo merged their creative knack and international network to partner directly to develop what has become a village cooperative business model based upon ethically just practices.
Beachgold Lifestyle was officially established in 2010 with the addition of Jan and Judy’s daughters, Emma-Lee and Lara, to form a true family affair. The Beachgold team includes a collective of over thirty full-time staff that each manage their own respective operations whether that be a sewing, pattern-making or printing collective. Ultimately the team expands to support over 150 people.
In 2018, Beachgold Home was formed to compliment the company’s ready to wear collections. Beachgold Home features a collection of community-based accessories, homewares and interiors infusing innovative design to meet the current marketplace demands. Each item is 100% handwoven, crafted and in direct partnership with traditional artisan village collectives spanning the Indonesian archipelago.
Beachgold is proud to present collections inspired by this unique environment by true artisans of the region, we hope you enjoy…
The Beachgold Team
The development of a Beachgold garment is a handmade process from start to finish. Each garment is handmade from the screen-printing and dye-house process to sewing, checking and packaging. The company hires predominantly women and showcases an indiscriminate and diverse workplace. New prints are created drawing creative inspiration from our travels and sourcing insight from books, antique prints, trend alerts and our Beachgold archives.
Once a print is decided upon, digital artwork is created and converted into a film-screen for printing. From this, the film-screen is taken to our dye house where we will commence our colour swatch process. The dye house will mix colours and present swatches to our design team. The chosen swatches are then laid out to assist in the visualization of the finished collection. Design of styles occurs alongside this process with sample pieces being created, fit and revised where needed.
Each print created is unique to Beachgold and entirely hand printed taking two technicians to pull the screen across the fabric. Once fabric has been printed, our Beachgold factory approves and distributes through our co-operative business network for garments to be hand cut and sewn. Embellishments such as our signature gold pineapple logo, buttons, hand-made tassels, lace, sequins and beads added to each garment. The pieces are checked by our quality control team, packaged and then packed ready for shipment.
We acknowledge the fashion industry has had and continues to contribute a huge toll on the environmental services of the Earth, and that social conditions vary drastically between each factory. In fact, there have even been recent claims by industry leaders that the fashion industry is the second largest industrial polluter after crude oil and mineral extraction.
In doing so, we have taken on full responsibility for our own impact within our own operations. We set this foundation in stone twenty-five years ago when we first fled to the shores of Bali and begun collaborating with the incredibly skilled and knowledgeable local artisans. We hold no outstanding claims regarding our operational impact and reach. Furthermore, we are humble enough to know the path we tread is a dynamic and evolving journey of constant self-improvement. It is not the easy way but it is the only way for our business.
With this, we wish to create the space to share the process which encapsulates thread to garment and invite you behind the scenes of our family operated business. Our Sustained Ability is derived from our four pillars of financial contribution, ecological impact, ethical & sociocultural responsibility and spiritual wellbeing. We acknowledge the give and take, and are well aware of the balance that must be respected and restored within our business activities and operational impact.
We are excited to share with you our current chapter of our Sustained Ability. We know in full well that this is a space of constant flux as our best of yesterday, will be furthered upon today and added on tomorrow.
Our home-grown roots in Indonesia have nurtured community at the heart of our operations. We have developed a traditional cottage industry based upon a village cooperative structure. What this means is we have created and valued a shared growth model amongst all that contribute to our production and operations. As our family operated venture expands as does the benefits for our Beachgold team.
We are a relatively small production facility whereby we support 30 full time team members. Our team members have a vested interest, are stakeholders of the company and majority have been with us for over 15 years. The Beachgold team is network based and has assembled over time in a true village manner. We now provide employment opportunities to the next generation of our first employees. Over time, we have provided micro-financing to our team members to enable growth and support within their own independent ventures. This includes managing their own production facilities whether that be a sewing collective or a dye-house. We have been very happy to observe the process of our team members evolving from employees into humble business owners.
Our cross-cultural dynamics come to life in more ways than one as we embody the slogan of the Indonesian Archipelago, ‘Unity in Diversity’. A true east meets west, fusion of worlds and mix of times is evident throughout the Beachgold operational lifecycle. Our contemporary designs honor the hand-made process that is involved in each unique garment we produce. Our print work is designed in mind to pay homage to the art of the manual and laborious print house process of screen printing.
We predominantly hire women throughout our operations yet our facility is indiscriminate in hiring and boasts a culturally diverse workplace.
The ecological impact of the textile industry on land and water resources and greenhouse gas emissions are extensive. We are currently in the process of quantifying and qualifying the ecological impact that is associated with the production of each Beachgold garment. Certain aspects related to waste management have been engrained within our operations from the beginning. The design of each garment ensures that all offcuts are minimized. We upcycle and repurpose any leftover material into items such as boxer pants, hair ties and cleaning cloths.
We are happy to have launched a collaboration with local pioneers of responsible waste management, Eco Bali. Our office and checking facility has a fully integrated waste management system in place including waste separation and compositing of organic waste. We have also launched an environmental education program with Eco Bali whereby we get together our team members and supply chain to shed light to the environmental complexities we face on a daily basis. We have provided each team member with a reusable water bottle with water dispensers available throughout the premise and are taking on responsibility for waste within and outside of the boundaries of our operations.
Whilst on a macro scale, we endeavour to tackle water issues with our supply chain particularly our partner dye-house. Whilst all materials are locally sourced and milled in Java, Indonesia.
There is much more to be accounted for within this space, and we will continue to focus more efforts and resources to deal with the complexities we face within the lifecycle of our operations with intent of alleviating our environmental footprint.
Spiritual wellbeing is harnessed as an integral component to ensure our sustained ability. Each team member is able to select their own religious holidays. We hold full respect for all traditional Balinese ceremonies and rituals within our own factory facilities and office. This includes a temple being placed in the property for daily offerings.